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Guest Blog: Louella Dizon San Juan: What I Learned When You do it Yourself

As promised, today I am thrilled to announce a guest post by my friend and fellow blogger, Louella Dizon San Juan.  Louella is an author/illustrator and playwright. Her staged and published dramatic work, as Louella Dizon, includes The Color Yellow: Memoirs of an Asian American at La Mama Etc., The Sweet Sound of Inner Light at The Public, and Till Voices Wake Us at the Soho Repertory Theater and, more recently, the Echo Theater in Dallas, TX. Louella’s work is featured in the collection, Contemporary Plays by Women of Color, edited by Kathy Perkins and Roberta Uno, and is archived at the University of Massachusetts, Amherst, in the Roberta Uno Asian American Women Playwrights Scripts Collection, 1924-2002. The Crowded Kingdom is her first children’s novel and the first book in the children’s fantasy series of the same name featuring the girl heroines, Jada and Jinny.

As a working mother and businesswoman, Louella is an active advocate of empowering girls and women in math and science, and holds both a Bachelor’s Degree in English from Princeton University and a Master’s Degree in Computer Science from New York University. She lives with her husband and two children in Brooklyn, New York.

What I learned when you do it yourself:

Part I — The Self-Publishing Leap

Dear Louella,

Thank you for sharing The Crowded Kingdom with us.

It was not the sharing of the stories, nor the drawings, nor even the insights into my life, that was most difficult.

It was finding someone or some thing, some entity, to take a chance on me — more specifically, The Crowded Kingdom.  I kept a spreadsheet of literar210px-And_to_Think_That_I_Saw_It_on_Mulberry_Streety agent and publisher names:  address, status, contact information, and preferences.  I kept in mind that Theodore Geissel (Dr. Seuss) was rejected 27 times; Madeline L’Engle’s Wrinkle in Time rejected 26 times, and J.K. Rowling’s Harry Potter and the Philosopher’s Stone rejected by a dozen houses until the young daughter of the CEO at Bloomsbury persuaded him to accept the wizardly manuscript.  I kept typing “Query…” and pressing “Send.”

The responses started coming back.

Several came with requests to see more.  As time went on, the dialogue with the outside world began.

Dear Louella,

Thank you for sharing The Crowded Kingdom with us.

We found the story interesting.  I think it will make a fabulous 
illustrated chapter book. As much as I would love to work with you, 
and while I believe that your ideas might have market appeal, 
unfortunately...
I don't feel I'm quite the right agent.
I'm regretfully going to pass.
The novel is not in line with our current publishing goals.
We just don't have the resources right now to do it 
justice.

Best of luck with this project and all your endeavors.  
I really hope that you find a great publisher for this!

I began to get nervous around Query Number 26.  The dialogue had not changed.

But I had written and published before, and had seen the impact of my written word on stage.  I took to heart the feedback that this little fairy story was something different, something that grownups and kids could both like.  It seemed to delight my peers in writing workshops, and my teacher, who was a respected and beautifully accomplished writer.  And it delighted my children, my girls, my first and true audience.  Could it not delight other little girls and boys too?

And then my dear spouse gifted me with an iPad Mini for Christmas.

fred_wilma_flintstones_arguingMany a time my electronic gifts from my husband are the modern age equivalent of Fred Flintstone giving Wilma a bowling ball for her birthday:  something truly cool and useful for one human being — “something that I would use myself” — bestowed on another who is, at best, mystified.

But the iPad Mini opened my eyes to the beauty of the electronic book when I downloaded and read Gone Girl from cover to cover.  Of course, Gillian Flynn‘s acclaimed suspense writing stood on its own, independent of the media.  But I loved how the pages languorously turned at the flick of a finger; how I could bookmark pages with an electronic sticky or electronically jump back to a previous page as I easily as I could a real book.  It felt like reading a book when you looked past the flat plane of the screen.

I downloaded a sample of Alice in Wonderland for the iPad and loved it.  It promptealicescreen480x480d visions in my mind of being able to hyperlink and browse other fanciful things if this were that kind of children’s story.

So…

…as you know, I made the decision to self-publish The Crowded Kingdom as an e-book.  I felt that the chance to publish what I wanted, when I wanted, given the outlets now available today through Lulu, Smashwords, Amazon Createspace, Lightning Source and Vook  — among many other options — were too prominent a growth channel to ignore.  On the one hand, I couldn’t quit my job as primary breadwinner and devote one hundred percent to the production and marketing of my craft.  On the other hand, perhaps naively, I thought I had the focus and financial independence to leverage third-parties that could do it for me.

And I assumed that somehow, deep down inside, I had no expectations.

The reality was quite different.

Make sure to Follow Louella’s blog to read Part 2  – Making Contact.  And click here to buy The Crowded Kingdom.   Now out in paperback as well as e-book.

Connect with Louella Dizon San Juan

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